Competitive Selling Skills

Is your industry becoming more competitive? Are your prospects taking a closer look at what your competitors have to offer?

Stating your competitive advantage as having the best quality or the best price is no longer enough because your competitors can also claim the same things. Competitors also copy your strategies and tactics, even your product/service offerings. So how do we compete more effectively in highly cutthroat business situations?

There is no such thing as the “perfect product” and if there ever was, salespeople would be out of a job. Excellent salespeople solve product shortcomings by using competitive sales strategies. If you develop these tools, you can sell more than your competition.

Program Contents :

  • Identifying key competitors

  • Competitor’s information

  • SWOT Analysis

  • Customer profiling

  • Competitive strategies

  • Blue Ocean strategy

  • Strategy & Action plan

Pay Offs :

  • Upon completion of this program participants will be able to:

  • Understand strengths & weaknesses of competitors

  • Become more competitively intelligent to gather information

  • Formulate their competitive strategy

  • Evaluate their results

Duration : Two Days

  • Contents will be customized as per the needs of the client